Book section focusing on the concept of Industry 4.0 titled “Towards the digital era: adding value through ICT in the tourism industry” written by Prof. Dr. Fisun Yüksel from the Department of Marketing and Advertising at Aydın Vocational School of Higher Education was published in an international book titled “The Routledge Handbook of Tourism Impacts-Theoretical and Applied Perspectives”.
It is foreseen that the research that examines digital transformation in terms of artificial intelligence (AI) applications in the world in an interdisciplinary dimension will provide depth to the perspectives of social scientists and engineering researchers with the research model it presents. The study is expected to contribute to the concept of changing business models in the digital age at the operational level, especially for business managers and students in the service sector.
